If we see the current competition we can see most of the eCommerce companies are investing more money to the marketing activities .As eCommerce is a complete online model we rely on online marketing heavily.
While doing any strategy formulation one should have the brand identity in their mind like you can find all the attributes of brands and can work on that. To create the brand it is always advised to test every feature of it and analyze the consumer response to it.
Here we will see, How we can do pre-launch marketing of the eCommerce sites? I will walk through with some good points that I used for most of the pre-launch marketing. The list of activities is,
Holding page (landing page) is very important in pre-launch marketing and it plays very crucial role in all pre-launch marketing execution. We need to be very careful while designing the holding page for the site.
If you have the logo so you can create a good theme for your holding page and start marketing it . Use very good communication method here and highlight the social media profiles and some good call to action buttons on your holding page. You can use following thing for the call to action
- Use email subscription box to create the early user database and connect it with mailing software like mailchimp, vertical response etc.
- Use generate coupon option to share the coupons and discount
- Give discounts for the social media share
You can find holding page example here
Make sure you create profiles on every major social media platform like Facebook .Twitter , LinkedIn.
Social media strategy differs according to the nature of business, target audience , type of product, etc. . Make sure that you create enough buzz in the social space before you go live.
You can start with blogging very early it will give the whole idea about the consumer behavior and will help to create a better community. Blog helps in SEO . I have seen bogs are the best and proven method for the content marketing and you can blog around your market and make them aware about your presence.
You can create some good inforgraphics in your domain and share it to various media . You can use the pintrest for the same. Try to make some informative infographics chances of them to be the viral are more .Visual content impacts more so you can promote it through social media also.
Videos play very crucial role in pre launch , create some good videos about the business you can build the introductory video about your company, talk about your products and some unique offerings .Videos are most important to make the early decision and for brand improvement also. You can use YouTube to market it .
To decide the best channel of communication while formulating the pre launch marketing strategies for the eCommerce site one should have the clear understating about their business, product & customers. You can measure the effect of these pre-launch marketing strategies with various ways like web visitors of the website, Facebook likes , twitter followers, email subscribers, etc.
All these activities for pre-launch marketing for eCommerce sites depends on your time lag for the live.If you want to start early ,you can prioritize some things from this and start working on this.If time to go live is not clear to you then do not mention it for your site.Read More »